Not one that bothered Hamlet, obviously, (he had other things on his mind) but it is a question that I ask myself from time to time. When I first began writing this Editor’s Blog for Crimson Cats I set myself a target of one a week. That seemed plenty. In practice it has proved impossible to live up to, partly because of the constant need to fit 48 hours into every 24, but more so because I just don’t think there is enough to say.
Don’t misunderstand me. I could write a piece each week without any trouble but why would anyone want to read it? This is meant to be a Crimson Cats Blog and so it is fine when we launch a new title, come up with a new idea, have an interesting anecdote to tell, but after that there is a danger of “padding” and, as every good radio playwright knows, padding is the cardinal sin.
Sometimes when I am surfing the net I come across blogs that are outstanding for their sheet banality.
“A lovely morning today, a pleasure to be alive, so I took the dog for a walk and after that baked an apple pie for supper. The sun glinted off the china ducks above the mantelpiece so I decided to go the whole hog and clean the car as well.
To be fair, I made that one up but there are lot like it out there and, although I am pleased that he/she is happy, my only response is “So what?” It’s a bit like those Christmas letters, usually from people you haven’t seen for years, which inform you in excruciating detail how the guinea pig has been having violin lessons this year and that their 2-year old is all set to take their A-levels by the age of 7.
Am I being unkind? Well, perhaps a little. I guess at one level it is good for people to be able to put fingers to keyboard and to express themselves but why would I want to read it?
I work on the assumption that people who read the Crimson Cats Blog are people who are interested in audio books, in how a small publisher like us works, what we do and how we do it. It’s possible you might be interested in our views on the audio book market in general or even – let’s stretch a point – printed books, maybe even the theatre and a broader arts spectrum.
But the fact that we spent several days turning out the cellar to try and find a dead mouse which our noses told us was there – and failing. No. The need to get the garden ready for our village Open Gardens Day in June, the Parish Council elections which are coming up, the Siskin we saw on our bird feeder this morning, the mist over the Norfolk fields at dawn, our plans for going for lunch in France… No, no, no.
Why would you, as an audio book buyer in Salisbury, San Francisco, Sutherland or Sydney be the slightest bit interested in any of that. You wouldn’t, so I may have to continue to fail to produce a Blog a week.
“Don’t open your mouth unless you have something useful to say,” my mother once told me and I think the same applies to the written word.
Nevertheless, keep reading. When I have something interesting or relevant or even just funny to say about the world of audio books, then there will be a new blog. And if you have any aspect of this industry you would like to know about – or our views on it – then email me at editor@crimsoncats.co.uk and I’ll see what I can do.
You could argue that most of this Blog is padding, couldn’t you, so I’ll end on a positive Crimson Cats note. A fortnight ago we gave one of the live presentations about our audio books – explanation of the process of audio book production mixed in with readings from some of our titles – at the Guildford Institute in Surrey. This went down well and was a nostalgic trip for us. We lived in Guildford for 22 years and it was there, in 2005, that Crimson Cats was first launched. Nowadays we would rather live in Norfolk (where you know it’s rush hour if you need both hands to count the cars) but it was good to go back, travel those familiar streets, see a few old friends. And have some fun – perhaps that’s the most important thing of all.
Michael