Katherine Mansfield
We are often asked how we choose the audio books we want to publish but there is no easy answer to this. Some we choose, some find us, sometimes we think of a topic and assemble material of our own. Our main criteria are:
1. Does it already exist in audio?
2. Will anyone want to buy it?
If the answer to 1 is ‘yes’, then we probably won’t do it. As a very small publisher we have to gain an edge on the big boys somehow and having unique titles is one way of doing this.
The answer to 2 is not always predictable. When it comes to selling you don’t know till you try. I’ll give you an example. When the CD about Katherine Mansfield was first suggested to us I was doubtful. I know and love her short stories, but I was not convinced there was a market for them today. However, I was persuaded to give it a go and fortunately I was totally wrong. Finding Katherine Mansfield has proved to be one of our best sellers, both in the UK and in Australia and New Zealand.
So there you go.
In later posts I will describe how some of our other titles came about.
Michael
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